SMS Campaign Workflow Automation for a CPaaS Global Market Leader

Client Background

• The client is a CPaaS (Communication Platform as a Service) global market leader.
• The growing regulations mandated moving all their customers’ SMS campaigns from short code to long code traffic before a strict deadline.

Xoriant Solution | Key Contributions

• Design and implementation of an event-driven workflow that coordinates with all external entities and completes the campaign registration process using Apache Kafka.
• Implementation of a robust exception handling and retry process in the event of failure during campaign registration using Spring retry with exponential backoff.

Key Benefits

• Optimized resource utilization for mission critical tasks by automating integration with 3 external entities – a task which had to be done manually earlier.
• Accelerated and increased the migration of customers from short code to long code traffic.