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SMS Campaign Workflow Automation for a CPaaS Global Market Leader

Xoriant Marketing
SMS Campaign Workflow Automation

Client Background

  • The client is a CPaaS (Communication Platform as a Service) global market leader.
  • The growing regulations mandated moving all their customers’ SMS campaigns from short code to long code traffic before a strict deadline.

Xoriant Solution | Key Contributions

  • Design and implementation of an event-driven workflow that coordinates with all external entities and completes the campaign registration process using Apache Kafka.
  • Implementation of a robust exception handling and retry process in the event of failure during campaign registration using Spring retry with exponential backoff.

Key Benefits

  • Optimized resource utilization for mission critical tasks by automating integration with 3 external entities – a task which had to be done manually earlier.
  • Accelerated and increased the migration of customers from short code to long code traffic.

Download The Case study
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