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Client Background
- Our client is a leading US-based loyalty and customer engagement solutions company servicing millions of consumers through their solutions and partner programs
- The client used a traditional rule-based approach to generate customer recommendations for various offers, discounts, coupons, etc. and continued with their services. The current system had limited capabilities and static user preferences. There was a need to build a system to generate personalized recommendations using machine learning models
Xoriant Solution
- The client chose Xoriant as its technology partner because of the combination of our experience, expertise and capabilities in personalized recommendation systems
- The client wanted to leverage Xoriant’s machine learning solutions and best practices to shape their experience with brands and customers
Key Benefits
- Resulted in better customer retention with dynamic AI approach that provided person-specific offerings
- Reduced the total cost of ownership