ML-Based Hybrid Recommender System for a Leader in Loyalty Business

Client Background

• Our client is a leading US-based loyalty and customer engagement solutions company servicing millions of consumers through their solutions and partner programs
• The client used a traditional rule-based approach to generate customer recommendations for various offers, discounts, coupons, etc. and continued with their services. The current system had limited capabilities and static user preferences. There was a need to build a system to generate personalized recommendations using machine learning models

Xoriant Solution

• The client chose Xoriant as its technology partner because of the combination of our experience, expertise and capabilities in personalized recommendation systems
• The client wanted to leverage Xoriant’s machine learning solutions and best practices to shape their experience with brands and customers

Key Benefits

• Resulted in better customer retention with dynamic AI approach that provided person-specific offerings
• Reduced the total cost of ownership