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Knowledge Management Platform as Part of Product Outreach for a Leading Tech Firm

X M
Xoriant Marketing
Administration of a global online community of product end-users and developers through a digital platform

Client Background

  • Our client is a leading SaaS technology firm that develops software products for a variety of custom applications.
  • The client had developed a new product and released it with new features and felt a need for better outreach and a smoother product roll-out by communicating with their end-users more clearly.

Xoriant Solution

  • We proposed the development of micro-interactive tutorial videos to explain the new features in every update.
  • Our technology experts developed a Knowledge Management Platform to host, update, and track the content in real-time

Key Benefits

  • Reduced support calls by 33%, by redirecting end-users to the tutorial videos
  • Reduced the overall maintenance cost by about 25%
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