Custom LinkedIn Communities Portal for our Social Media Marketing client
Built a web portal for collaboration and social sharing that facilitates sharing blogs, posts, videos etc.among its customer base resulting in 15% increase in client' business leads.
Key Requirements
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Single sign-on using social networking websites.
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Allow creating groups of various categories like
- Human Resources.
- Career Management.
- Information Technology.
- Energy.
- Finance. Know More >>
Key Contribution
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Used LAMP, Amazon cloud architecture on Drupal 6 as the basic framework to extend the functionalities as per the requirements of a community portal. It started with creation of a single unified interface to architect, manage and monitor for different social networking websites like Linkedin.
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Enabled to showcase the marketing materials like presentations, case studies, other collateral on these community portals which are downloadable and members could leave in their views and opinions.
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Allowed the members to participate in various groups and discussions by integrating these entities with the portal and registering with respective social networking website APIs. Know More >>
Benefits
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Helps client moderate the group, formulate ideas to create conversations, and build the social dialogue to subtly bring in the brand authority
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Increased the followers base for the groups manifold and helped enhance the brand awareness by 20%. Know More >>
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