Custom LinkedIn Communities Portal for Social Media Marketing Client

Xoriant Marketing

Custom LinkedIn Communities Portal for our Social Media Marketing client

Built a web portal for collaboration and social sharing that facilitates sharing blogs, posts, videos etc.among its customer base resulting in 15% increase in client' business leads.

Key Requirements

Single sign-on using social networking websites.
Allow creating groups of various categories like
- Human Resources.
- Career Management.
- Information Technology.
- Energy.
- Finance. Know More >>

Key Contribution

Used LAMP, Amazon cloud architecture on Drupal 6 as the basic framework to extend the functionalities as per the requirements of a community portal. It started with creation of a single unified interface to architect, manage and monitor for different social networking websites like Linkedin.
Enabled to showcase the marketing materials like presentations, case studies, other collateral on these community portals which are downloadable and members could leave in their views and opinions.
Allowed the members to participate in various groups and discussions by integrating these entities with the portal and registering with respective social networking website APIs. Know More >>

Benefits

Helps client moderate the group, formulate ideas to create conversations, and build the social dialogue to subtly bring in the brand authority
Increased the followers base for the groups manifold and helped enhance the brand awareness by 20%. Know More >>