Custom LinkedIn Communities Portal for Social Media Marketing Client

Custom LinkedIn Communities Portal for our Social Media Marketing client

Built a web portal for collaboration and social sharing that facilitates  sharing blogs, posts, videos etc.among its customer base resulting  in 15% increase in client' business leads.

Key Requirements

• Single sign-on using social networking websites.

• Allow creating groups of various categories like

  • Human Resources.
  • Career Management.
  • Information Technology.
  • Energy.
  • Finance. Know More >>

Key Contribution

• Used LAMP, Amazon cloud architecture on Drupal 6 as the basic framework to extend the functionalities as per the requirements of a community portal. It started with creation of a single unified interface to architect, manage and monitor for different social networking websites like Linkedin.

• Enabled to showcase the marketing materials like presentations, case studies, other collateral on these community portals which are downloadable and members could leave in their views and opinions.

• Allowed the members to participate in various groups and discussions by integrating these entities with the portal and registering with respective social networking website APIs. Know More >>

Benefits

• Helps client moderate the group, formulate ideas to create conversations, and build the social dialogue to subtly bring in the brand authority

• Increased the followers base for the groups manifold and helped enhance the brand awareness by 20%. Know More >>

Implemented a brand awareness survey to measure audience engagement, customer perception, and campaign effectiveness, helping optimize LinkedIn community strategies, strengthen customer relationships, and drive higher visibility, participation, and business opportunities.