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![brand-elements](/cdn/ff/JF2WQxBCkxFbRg6a_prZFv8MaZ1oY8UhqyG_Ms085KY/1692875438/public/styles/webp/public/2023-08/Group%201410075574_1.png.webp?itok=JO9oZE8H)
In-Ad Purchase Application for a Leading Online Shopping Solutions Provider
Developed a web application and a comprehensive content management system for a leading online shopping solutions provider and enabled quick updations of products and collections and respective campaigns.
Key Requirements
- A comprehensive content management system for quick updations of products and collections.
- Easily customizable campaign application with a user friendly interface and seamless customer experience.
- Tag management implementation for campaign measurement and tracking ability. Know More >>
Key Contribution
- Developed a web application using Material Design and Web Components to deliver a consolidated experience across all platforms and device sizes.
- Developed a content management system for updations of products and collections.
- Used TweenLite and Material Design for advanced animation and enhance campaign designs for easy customization.Know More >>
Benefits
- Cross platform support assured seamless user experience on in-app purchases and witnessed increased purchases for various retailers.
- Enhanced user experience increased the conversion rate from 0.6% to 10.5%.Know More >>