Data Management and Analysis Solution for a Digital Media Client

Xoriant Marketing

Implemented scalable data warehouse for a digital media client and reduced data analysis time by 30% thus increasing the client customer base significantly.

Key Requirements

Implement a scalable data warehouse to handle increased number of advertisers and ad-exchange’s data.
Implement a data management process to Develop a complete analytics system to enable deriving insights from the received data.
Application development for converting their existing web based application into SOA application. Know More >>

Key Contributions

Using Oracle warehouse builder (OWB) the team designed the database(s) and data warehousing processes like ETL along with other data management jobs.
Cron scheduler was used for scheduling jobs that automate system maintenance and administration.
Database development team developed database objects, related scripts using Unix Shell scripting, development and testing of specific data warehouse processes. Adhering to the proven in-house methodologies, Xoriant team consistently maintained the data quality with minimum of 99% accuracy. Know More >>

Benefits

New data warehouse implementation reduced the data analysis time from 20 hrs to 3 hrs.
Rapid analysis with accuracy led to a cost effective way of reaching to potential customers and buyers which increased the customer base significantly. Know More >>