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Better Conversions for a Classifieds Site With Usability Testing

Xoriant Marketing
Usability Testing

Client Background

  • Our client runs a classifieds site for selling and renting of recreational vehicles
  • They wanted to improve the conversion rate on both these portals and identify obstacles faced by users while using these portals

Xoriant Solution

  • Xoriant‚Äôs UX experts studied the client‚Äôs requirement and provided the necessary recommendations based on extensive usability research and testing
  • In 9 weeks, we planned and conducted UT (Usability Testing) sessions and presented a report with findings and recommendations for improved user experience

Key Benefits

  • Provided 80+ recommendations in 5 different areas to achieve enhanced user experience
  • 20% potential improvement in conversion rate after implementation of the recommended changes
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