![brand-elements](/themes/custom/bootstrap_xoriant/images/dot-4.png)
![brand-elements](/cdn/ff/JF2WQxBCkxFbRg6a_prZFv8MaZ1oY8UhqyG_Ms085KY/1692875438/public/styles/webp/public/2023-08/Group%201410075574_1.png.webp?itok=JO9oZE8H)
Client Background
- Our client runs a classifieds site for selling and renting of recreational vehicles
- They wanted to improve the conversion rate on both these portals and identify obstacles faced by users while using these portals
Xoriant Solution
- Xoriant’s UX experts studied the client’s requirement and provided the necessary recommendations based on extensive usability research and testing
- In 9 weeks, we planned and conducted UT (Usability Testing) sessions and presented a report with findings and recommendations for improved user experience
Key Benefits
- Provided 80+ recommendations in 5 different areas to achieve enhanced user experience
- 20% potential improvement in conversion rate after implementation of the recommended changes