Better Conversions for a Classifieds Site With Usability Testing

Client Background

• Our client runs a classifieds site for selling and renting of recreational vehicles
• They wanted to improve the conversion rate on both these portals and identify obstacles faced by users while using these portals

Xoriant Solution

• Xoriant’s UX experts studied the client’s requirement and provided the necessary recommendations based on extensive usability research and testing
• In 9 weeks, we planned and conducted UT (Usability Testing) sessions and presented a report with findings and recommendations for improved user experience

Key Benefits

• Provided 80+ recommendations in 5 different areas to achieve enhanced user experience
• 20% potential improvement in conversion rate after implementation of the recommended changes