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Client Background

  • The client is one of the top US-based luxury fashion retailers, having 6 million+ customers and 4.5 billion+ USD in annual sales.
  • The client wanted to apply a systematic data-driven approach demonstrating the future value business can generate from their sales and marketing initiatives.

Xoriant Solution | Key Contributions

  • Developing a consistent methodology for both customer segmentation and customer lifetime value prediction. 
  • Pre-processing 60 million transactions with 6 million unique customers and applying clustering techniques to create the optimal number of customer segments.

Key Benefits

  • Streamlined client’s Customer Segmentation methodology aiding in better understanding of the end-customer behavior. 
  • Optimized client’s ability to target customers for marketing campaigns with a higher hit rate.

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