AI/ML Based (CLV) Models to Deliver Actionable Insights for Retail

Client Background

• The client is one of the top US-based luxury fashion retailers, having 6 million+ customers and 4.5 billion+ USD in annual sales.
• The client wanted to apply a systematic data-driven approach demonstrating the future value business can generate from their sales and marketing initiatives.

Xoriant Solution | Key Contributions

• Developing a consistent methodology for both customer segmentation and customer lifetime value prediction. 
• Pre-processing 60 million transactions with 6 million unique customers and applying clustering techniques to create the optimal number of customer segments.

Key Benefits

• Streamlined client’s Customer Segmentation methodology aiding in better understanding of the end-customer behavior. 
• Optimized client’s ability to target customers for marketing campaigns with a higher hit rate.