Your AI Budget Is Going to the Wrong Place

India, 27th May 2026 - In an article published on Forbes Tech Council, Xoriant's Chief Executive Officer, Rohit Kedia, shared insights on why most enterprise AI budgets are being allocated to the wrong layer and what it takes to move toward Applied Intelligence.

Kedia argued that despite 88% of enterprises actively investing in AI, the majority are concentrating spend at the model layer, platform licensing, infrastructure, and proof-of-concepts, while chronically underfunding the four foundations that determine whether AI delivers value: process, technology, skills, and data. He introduces the Apply AI Economy as the real competitive frontier being missed.

He remarked, "The question is not whether your organization has an AI budget. It is whether that budget is building the foundation for Applied Intelligence, or funding a very expensive performance."

The article explores how Xoriant's Applied Intelligence approach is helping enterprises shift from expensive AI theatre to measurable, compounding business outcomes.

Read the full perspective on Forbes.