Development of Analytics & Social Proof Messaging Platform

Development and upgradation of Analytics and Social Proof Messaging Platform

Upgraded client’s existing social proof messaging platform to provide their clients with a better UI, reporting system, an easy to analyze dashboard and scalable architecture, thus resulting in to increased customer engagement levels, instant conversion uplift and reduced bounce rate.

Key Requirements

• Design and develop a dashboard, which allows client’s customer to control and set the experiment [A/B testing] to monitor effect on their sales
• Develop better reporting system to advise the shopping sites, which items to stock, which items are trending and which items are selling fast
• Adopt a better and scalable architecture with cleaner responsibilities among various server side components to counter growing customer base Know More >>

Key Contribution

• Migrated the Ajax based V1 API server to Rest Based V2 API server for improved system scalability
• Implemented command line utilities using Java and Bash scripting to import existing customer data in to client’s platform
• Defined Sprint based project process and used Jira to track the progress and feedback of the customer and developer to keep up the expectationsKnow More >>

Benefits

• Increased customer engagement levels and reach by displaying social proof messages
• Instant conversion uplift by reducing cart adornment, reduce bounce rates by 40% Know More >>