CRM Data Migration Using Informatica for a Pharmaceutical Firm

Client Background

• Our client is a leading pharmaceutical company that develops, produces and markets pharmaceutical products for the treatment of diabetes care, hemostasis management & hormone therapy
• A solution was needed to automate the migration of the client’s operational data from one CRM system to another CRM system and eliminate the time-consuming manual process of moving unsynchronized data to manage operations

Xoriant Solution

• Xoriant enabled the client with an automated process for seamlessly migrating data from Veeva Align to Organization Manager, and vice versa
• Our team kept Organization Manager and Veeva Align synchronized as symmetrical systems

Key Benefits

• Enabled 90% reduction in the time taken for data migration from one CRM to another with process automation
• Automated email delivery feature to alert data invalidations through Informatica email generation