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CRM Data Migration Using Informatica for a Pharmaceutical Firm

Xoriant Marketing
CRM Data Migration

Client Background

  • Our client is a leading pharmaceutical company that develops, produces and markets pharmaceutical products for the treatment of diabetes care, hemostasis management & hormone therapy
  • A solution was needed to automate the migration of the clientÔÇÖs operational data from one CRM system to another CRM system and eliminate the time-consuming manual process of moving unsynchronized data to manage operations

Xoriant Solution

  • Xoriant enabled the client with an automated process for seamlessly migrating data from Veeva Align to Organization Manager, and vice versa
  • Our team kept Organization Manager and Veeva Align synchronized as symmetrical systems

Key Benefits

  • Enabled 90% reduction in the time taken for data migration from one CRM to another with process automation
  • Automated email delivery feature to alert data invalidations through Informatica email generation

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