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Advanced Analytics Solution for a Mobile Advertising Company

Xoriant Marketing
Advanced Analytics Solution

Advanced Analytics Solution and Mobile Application development for a Mobile Advertising Company

Upgraded clients existing legacy ad serving engine, created native and cross platform app and built advanced analytics solution that helped them to reduce ad serving time, automate user registration and reward point redemption and capture user interaction information on the app.

Key Requirements

  • Develop Ad serving engine platform on Android and iOS operating Systems.
  • Develop Ad uploading process which can send the information to ad serving engine.
  • Create web portal/interface for agencies to upload ads and view reports.Know More >>

Key Contribution

  • Developed Ad serving Engine using Spring, Hibernate, RESTful web services, JBoss 5.x,
    Amazon Cloud Instance, MySQL , Maven and ActiveMQ.
  • Created a systematic deployment process by creating build and deployment scripts
  • Modied and customized the default video player using Android and iOS default video library.Know More >>


  • Reduced Ad serving time by 70% and improved ad serving experience by using Amazon content management system with S3 services.
  • Automated the process of user registration on reward portal thus eliminating the redundant process of user registration on reward portal.Know More >>

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