Move Beyond Shiny AI: Rohit Kedia on Real Outcomes

India 16th April, 2026 – In a feature article by Mint Catalyst, Rohit Kedia, Chief Executive Officer, Xoriant, shares an uncomfortable truth about the AI race: most organizations are not behind because they are too slow, but because they make AI deployment decisions based on information that has almost nothing to do with their actual business, creating impressive but disconnected “shiny AI.”

In his opinion, Applied Intelligence is the integration of artificial intelligence, advanced analytics, and human intelligence, delivered through three reinforcing loops; the Context Loop, Decision Loop, and Learning Loop, that together allow enterprises to generate better data, make smarter decisions, and uncover new business models.

Xoriant's approach, backed by ChrysCapital and over 5,000 engineers globally, has already delivered for Hallmark, enabling 30–50% user growth, 60% faster insights, and a 60% reduction in total cost of ownership by embedding intelligence into existing systems.

Rohit concludes that the AI race will not be won by deploying more models but by operating in this compound gap with meaningful intelligence, noting that “organizations that embed intelligence into core systems, rather than chasing trends, will unlock sustainable growth and real competitive advantage.”

Check out the full story on Mint Catalyst.