Table of content

CLIENT OVERVIEW

Our client is a US based provider of online shopping solutions aimed to deliver e-commerce gateway through in-app ads, email, social media and various affiliates to create an optimal mobile consumer experience. They provide a dynamic ad commerce solution for cross platforms that allows in-app purchases directly from an ad and other sources thus empowering end-users to ease their purchase process through a single click.

Key Requirements

  • A comprehensive content management system for quick updations of products and collections
  • Easily customizable campaign application with a user friendly interface and seamless customer experience
  • Tag management implementation for campaign measurement and tracking ability
  • Tax module integration for tax computations based on the respective State laws in the USA

Xoriant Key Contributions

  • Developed a web application using Material Design and Web Components to deliver a consolidated experience across all platforms and device sizes
  • Developed a content management system for updations of products and collections
  • Used TweenLite and Material Design for advanced animation and enhance campaign designs for easy customization
  • Used AngularJS, CSS3 and HTML5 for rich and responsive user interface
  • Integrated REST APIs to enable wide scalability and easy load balancing
  • AWS CLI was used for timely builds and sprint releases
  • Code management and documentation was done using GIT
  • Tracked end-user experience by implementing AWS Mechanical Turk
  • Conducted end-to-end testing of the application functionality manually to assure accuracy in meeting the client requirements

Key Benifits

Cross platform support assured seamless user experience on in-app purchases and witnessed increased purchases for various retailers.

Enhanced user experience increased the conversion rate from 0.6% to 10.5%.

Higher Level Architecture

Technology Stack

  • Java/J2EE
  • Spring
  • Rest
  • AWS-Lambda
  • AWS-Mechanical Turk
  • HTML5
  • CSS3
  • GIT
  • AngularJS
  • WebComponents
  • TweenLight
  • JS
  • Material Design
  • Promises
  • Grunt

Download Case Study

In-Ad Purchase Application for a Leading Online Shopping Solutions Provider

In-Ad Purchase Application for a Leading Online Shopping Solutions Provider

Developed a web application and a comprehensive content management system for a leading online shopping solutions provider and enabled quick updations of products and collections and respective campaigns.

Key Requirements

  • A comprehensive content management system for quick updations of products and collections.
  • Easily customizable campaign application with a user friendly interface and seamless customer experience.
  • Tag management implementation for campaign measurement and tracking ability. Know More >>

Key Contribution

  • Developed a web application using Material Design and Web Components to deliver a consolidated experience across all platforms and device sizes.
  • Developed a content management system for updations of products and collections.
  • Used TweenLite and Material Design for advanced animation and enhance campaign designs for easy customization.Know More >>

Benefits

  • Cross platform support assured seamless user experience on in-app purchases and witnessed increased purchases for various retailers.
  • Enhanced user experience increased the conversion rate from 0.6% to 10.5%.Know More >>
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