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Development and Upgradation of Analytics and Social Proof Messaging Platform

02 June 2016
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Case study
Development and Upgradation of Platform

Development and upgradation of Analytics and Social Proof Messaging Platform

Upgraded client’s existing social proof messaging platform to provide their clients with a better UI, reporting system, an easy to analyze dashboard and scalable architecture, thus resulting in to increased customer engagement levels, instant conversion uplift and reduced bounce rate.

Key Requirements

  • Design and develop a dashboard, which allows client’s customer to control and set the experiment [A/B testing] to monitor effect on their sales
  • Develop better reporting system to advise the shopping sites, which items to stock, which items are trending and which items are selling fast
  • Adopt a better and scalable architecture with cleaner responsibilities among various server side components to counter growing customer base Know More >>

Key Contribution

  • Migrated the Ajax based V1 API server to Rest Based V2 API server for improved system scalability
  • Implemented command line utilities using Java and Bash scripting to import existing customer data in to client’s platform
  • Defined Sprint based project process and used Jira to track the progress and feedback of the customer and developer to keep up the expectationsKnow More >>

Benefits

  • Increased customer engagement levels and reach by displaying social proof messages
  • Instant conversion uplift by reducing cart adornment, reduce bounce rates by 40% Know More >>
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