Table of Content

CLIENT OVERVIEW:

Our client, a US based startup is into brand development and creates applications for promoting customer loyalty. Our client has built customer relationship management solutions to help businesses across domains to establish a loyal and an engaging online customer base. Their applications have helped various brands increase their user engagement via mobile too which in turn has led to significant positive impact on sales, profitability, customer retention and word-of-mouth marketing.

ENGAGEMENT SITUATION:

Our client created a rewards and promotions application that enables a merchant to promote various sales offers online. Through the application, a user could augment deals, gift cards, reward points, and other discount offers from various merchants by participating in a range of online activities. The earned points can then be redeemed as virtual currency for online purchases or through gift-cards from different stores be it digital (like Amazon, Play Store) or brick-and-mortar business (like Dominos, Nike).
The increasing number of users also resulted in scalability issues which made the app to be extended to support both web and mobile platforms. However, the app suffered several instances of security breaches which negatively affected the application’s both current and prospective users. Our client wanted an engineering partner who could identify these vulnerabilities and close these gaps in ‘security’ in their existing application.

Below are the key challenges that were identifed:

  • Identifying security flaws in the application and taking remedial measures like:
  • Protection of user account details from hacking and identity thefts
  • Securing user’s e-wallet details and transactions
  • Include alternate modes of transactions/payment including gift-cards, to cater to different shopping habits of a larger user base
  • Incorporation of an efficient database, for handling different types of data effectively
  • Providing scalability to enable support of the application across multiple platforms

TOOLS AND TECHNOLOGIES:

  • Android 2.2 and above
  • SQLite database
  • Heroku Server with multiple add-ons (Redis, Proximo etc)
  • MongoDB
  • Backbone.js
  • Sass
  • Crashlytics for crash tracking within the app
  • Partner libraries and APIS like SupersonicAds and Radium One for presenting currency earning opportunities to users

CONCEPTUAL DIAGRAM:

ENGAGEMENT RESULTS AND BENEFITS:

  • Increased user base by 300% due to the availability of app on Google Play Store
  • Increased performance of the app by 70% under heavy user traffic due to caching system and crash tracking system being incorporated in the app
  • Achieved a quick turnaround time for implementing additional features, thereby leading to a better return on investment for the client by 50%
  • Garnered the reputation of being the #1 mobile rewards application due to increase in the user base
  • Increase in affiliation due to mWallet integration with the application

Download Case Study

Customer Loyalty Rewards And Sales Promotion Application

Customer Loyalty Rewards And Sales Promotion Application

A rewards and promotion app which allows merchants to promote online sales offer and users to purchase online/offline using Bitcoins/Giftcards overcame scalability and security issues through a customized solution developed by Xoriant. 

Key Requirements

  • Identifying security aws in the application and taking remedial measures like:
  • Protection of user account details from hacking and identity thefts
  • Securing user’s e-wallet details and transactions. Know More >>

Key Contributions

  • Included alternate modes of transactions/payment including gift-cards, to cater to different shopping habits of a larger user base
  • Incorporated efficient database, for handling different types of data effectively
  • Providing scalability to enable support of the application across multiple platform. Know More >>

Benefits

  • Increased user base by 300% due to the availability of app on Google Play Store
  • Increased performance of the app by 70% under heavy user traffic due to caching system and crash tracking system being incorporated in the app. Know More >>
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