Table of Content

CLIENT OVERVIEW

Our client is a provider of social media marketing solutions to help marketing departments of enterprises of all sizes, including Fortune 500, to develop successful B2B Social Media strategies by creating social groups, implementing thoughts and ideas that drive powerful conversations, and leverage the “social authority” they gain to benefit their brand marketing. Our client is responsible for grouping more than 100 of the largest LinkedIn communities worldwide, all professionally-moderated. All together these business communities represent more than one million members. Our clients’ goal is to allow professionals to gather and share expertise related to their specific business interests and creates a profitable B2B community that serves your customers’ needs - and yours.

ENGAGEMENT SITUATION & CHALLENGES

Today, many businesses have leveraged the prolific growth of social media anchors like Facebook and LinkedIn, to create a following for their brands. J&J’s highly successful YouTube channels, the GAP Groupon promotions, PWC’s growing career portal on LinkedIn are some examples. These brands have created a large following of consumers, where the network participates in “conversations”  with the brand-owners, sharing insights, opinions, and data that the brand owners can then take back to refresh their go-to-market plans.

On the other hand, many companies that have launched internal or external social media plans have stuttered or failed, as they frequently come up against hurdles like:

  • How to enable business dialogue over the social group?

  • Enabling ideas that would build conversations

  • Finding richness in the dialogues to build the marketing further

Some of key requirements of the engagement were:

One of the key motives was to provide tools and intelligence frameworks to help clients understand the conversations occurring in their business communities. Development of a custom portal solution enabling business visibility through professional and social networking website supporting the following functionalities:

  • Single sign-on using social networking websites

  • Allow creating groups of various categories like

    • Human Resources
    • Career Management
    • Information Technology
    • Energy
    • Finance
  • Participate in the discussions through email

  • Publish material in the form of whitepapers and case studies on the portal for other members to download

  • Build a profile and - follow-on discussion topics

  • Launch and review polls and surveys

  • Share blogs, webinars and podcasts online to build business dialogues

  • Host events online

  • Community Team Training & Coaching

  • Personalize targeted campaigns through it

XORIANT SOLUTION

Our client was looking to work with partners having similar experience of full-fledged customized portal development and maintenance. Xoriant’s prior experience on UI technologies like advanced JavaScript, UI frameworks like JSF, automated testing of web portals as well as Content Management proved a perfect fit for our client’s requirement.

Xoriant team closely worked with the client team to understand the requirement and conceptualized the overall design to make the portal scalable and user friendly. Xoriant recommended and fully implemented search using Apache solr search engine for content search. The advantage of Apache is that it is a high-performance, full-featured text search engine library suitable that can be used for nearly any application that requires full-text search, especially cross-platform. This enabled fast retrieval of content across the portal.

XORIANT'S CONTRIBUTIONS

Xoriant developed a portal which helps corporations create, grow and manage vibrant communities, and harvest the benefits of managing communities: business intelligence, qualified leads, and human resources.

  • Used LAMP, Amazon cloud architecture on Drupal 6 as the basic framework to extend the functionalities as per the requirements of a community portal. It started with creation of a single unified interface to architect, manage and monitor for different social networking websites like Linkedin.

  • Enabled to showcase the marketing materials like presentations, case studies, other collateral on these community portals which are downloadable and members could leave in their views and opinions.

  • Allowed the members to participate in various groups and discussions by integrating these entities with the portal and registering with respective social networking website APIs

  • Created a database for all the members and their participation in the community portal which could be retrieved to understand the profiles and followers of the discussion topics

  • Invited and allowed real time participation of members in the polls and surveys carried out as well as host events

  • Integrated the portal with email accounts for easy participation in discussions

  • Integrated Apache Solr search engine to enable the members to search their desired information thereby boosting the performance over site-wide search.

TOOLS AND TECHNOLOGIESS

  • LAMP Architecture

  • Amazon Cloud Architecture

  • Apache solr search engine

  • Drupal 6 framework

KEY BENEFITS

  • Helps client moderate the group, formulate ideas to create conversations, and build the social dialogue to subtly bring in the brand authority

  • Increased the followers base for the groups manifold and helped enhance the brand awareness by 20%

  • Added to the business leads by 15%

  • Increased the client’s focus on core strategy, market intelligence, and program development

  • Saved costs up to 30% for these focused marketing strategies with the help of cloud environment

KEY BENEFITS

Xoriant team’s immense expertise in customized portal development enabled us to achieve this. Such customized targeted solution brought our client great opportunities in attaining their business goals. The solution helped us establish a system to routinely gather market intelligence to improve strategic decisions, including resources and market positioning. We thank Xoriant team in enabling increase in awareness and credibility among potential customers of our clients.

- Director-Technology

Download Case Study

Custom LinkedIn Communities Portal for our Social Media Marketing client

Custom LinkedIn Communities Portal for our Social Media Marketing client

Built a web portal for collaboration and social sharing that facilitates  sharing blogs, posts, videos etc.among its customer base resulting  in 15% increase in client' business leads.

Key Requirements

  • Single sign-on using social networking websites.

  • Allow creating groups of various categories like

    • Human Resources.
    • Career Management.
    • Information Technology.
    • Energy.
    • Finance. Know More >>

Key Contribution

  • Used LAMP, Amazon cloud architecture on Drupal 6 as the basic framework to extend the functionalities as per the requirements of a community portal. It started with creation of a single unified interface to architect, manage and monitor for different social networking websites like Linkedin.

  • Enabled to showcase the marketing materials like presentations, case studies, other collateral on these community portals which are downloadable and members could leave in their views and opinions.

  • Allowed the members to participate in various groups and discussions by integrating these entities with the portal and registering with respective social networking website APIs. Know More >>

Benefits

  • Helps client moderate the group, formulate ideas to create conversations, and build the social dialogue to subtly bring in the brand authority

  • Increased the followers base for the groups manifold and helped enhance the brand awareness by 20%. Know More >>

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